Converse X PAQ

Creative Director
Co-Director

Kyra’s first brand partnership consisting of a fully integrated episode and a suite of e-commerce and digital assets.
To launch the 80s inspired Converse Fastbreak sneaker we created a video based off of the idea of what would happen if you let four teenagers make an advert with no budget inspired by the shoe.
The lookbook was covered by Hypebeast, Pause and Sole Collector. The partnership was also covered in AdWeek.
Assets were used across Footlocker stores in Europe and the US, including the video wall in the flagship NY store.
The episode won a Digiday award for Best Brand Partnership 2018.